Born: 1900 (Brighton, United Kingdom)
Died: 1981
Mercedes Gleitze (1900-1981) was a British professional swimmer who achieved numerous groundbreaking accomplishments in the early 20th century. Born in Brighton to German immigrant parents, she became known for her endurance swimming, breaking records and inspiring others with her determination and courage.
Gleitze’s interest in swimming started at a young age, and she honed her skills in the River Thames. In 1923, she set a record for women by swimming for an astonishing 10 hours and 45 minutes. This was a significant achievement and marked the beginning of her remarkable career as a long-distance swimmer.
However, Gleitze’s most notable feat came in October 1927 when, after seven unsuccessful attempts, she became the first British woman to swim across the English Channel. Despite facing doubts and controversy over her record due to an unfounded claim by another swimmer, her perseverance and endurance in the frigid waters convinced everyone of her accomplishment and set a new standard for women in swimming.
Not only did Gleitze make her name as a Channel swimmer, but she also played a pivotal role in marketing Rolex’s new waterproof watch, the Oyster. During her second swim across the English Channel, she wore the Oyster watch, and it successfully withstood the harsh conditions. Rolex seized this opportunity and used Gleitze’s achievement to launch a highly successful advertising campaign. To this day, Rolex continues to associate Gleitze’s name with their brand, highlighting her significant role in their history.
In addition to her channel swims, Gleitze also set endurance records for swimming. In 1932, she swam continuously for 46 hours, further showcasing her remarkable stamina and determination. These achievements earned her recognition as one of the era’s most accomplished female athletes.
Gleitze’s influence extended beyond her swimming career. Through her fundraising efforts, she established the Mercedes Gleitze Homes in Leicester, a charitable organization that aimed to provide support and assistance to those in need. Today, the Mercedes Gleitze charity is linked to the Family Action charity, continuing her legacy of compassion and care for others.
Mercedes Gleitze’s life and accomplishments exemplify the indomitable spirit of female athletes in the early 20th century. Her perseverance, courage, and groundbreaking achievements have left an enduring impact on women’s history and the world of swimming. She will forever be remembered as a trailblazer who pushed the boundaries of what was possible, inspiring generations of swimmers and athletes to dream big and overcome obstacles.